Ellie Goulding Research

In the video for the cover of Your Song by Ellie Goulding there is close up and extreme close ups throughout alot of the video. This is effective and shows the emotion of the person and how the song effects her feelings. This video has an interesting old fashioned hand held style camera that is used frequently for various shots throughout. This really gives off a warm and calm emotion to it and also works by involving the viewer into the song and the narrative. This effect also fits well with the mood of the song itself and how it has quite personal lyrics.

The Lighting used throughout is also quite bright and makes the narrative a more happy and pleasant feel. The bright light that can be seen on the singers face connotes happiness and the hope of the love she is singing about.

There is also various naturalistic style shots used of things such as trees and the environment. This makes the whole music video have a more normal realistic style to it. The singer can also be seen wearing normal clothing which makes her almost more connected to the audience and the people listening to the song. It also makes the narrative and the song more relatable which makes it have more of an emotional impact upon the viewer.

This music video also relates almost directly to the lyrics of the song. For example the lyrics are ‘i’ll buy a big house where we both can live’ and it then shows the singing at home with the person she is singing about. I think this is an effective thing to use when creating a music video as it really involves the audience and makes the music video more recognisable and memorable after it has been watched. Over all this music video tend to stick to a slow and calm feel that works really well with the melody of the song.