Thursday, 11 April 2013

What have you learnt from your audience feedback?



What have you learnt from your audience feedback?

When collecting audience feedback we each interviewed different people and asked for their opinions of each of the products individually and to comment on how well they worked together as a whole.
From collecting our audience feedback it seems the digi-pak was overall the best piece of our project and it was the thing that looked the most professional. Me and my group also agreed with this and felt the images and typography we had picked all made the piece look better. From our interviews we were widely praised for the professional look the digi pak had and the majority of the people we asked said they thought it was of a high enough standard to be a real indie pop media piece. [EDITED TO ADD- Many interviewees commented on the standard of the images we used for each page of the digi pak and how they were of such a high quality it made the piece very attractive and something an audience would appreciate.  We asked the selected few who we interviewed if they thought of any dislikes and improvements that could be made to the digi Pak and they said it was a good enough piece as it is and everything worked together well. When collected feedback from people we did not interview many said they felt the colours and style of typography we had used fit perfect with the genre of music and style of songs included in the album, One person in particular was a fan of the indie pop genre and felt it was a well constructed and fitting piece.] I and my group also agreed with this and we are exceptionally happy with the outcome of this piece and we feel the research and planning we did successfully led to a well thought out professional piece that suited the indie pop genre well.

When we presented our music video we did the same as the digi pak and asked for an opinion on the piece alone and how well it worked with the rest of the project. Over all it seems people grasped the main concept of the two different settings we used in the music video. [EDITED TO ADD- With one particular interviewee we asked for a brief outline of how they interpreted the music video with any influence from us within the group, the comments that we got back fit with the idea we were wanted to get across and I think this is important with the genre we picked and the narrative we went with as it was quite a personal message and something that the audience could relate to.] This was the thing we hoped came across clearly and something the audience would understand and from our feedback it seems the black and white successfully demonstrated the mood of the female and gave an overall melancholy feel where as the light coloured scenes did the opposite and the audience knew it was to show the difference in the mood of the character and the main narrative being the lost relationship. This was the same with the red balloon and from the audiences comments it seems it was mainly a successful way of representing the love and lost relationship and this was a clear understanding of that. [EDITED TO ADD- Some people we interviewed particularly commented on the ended of the music video and the way we made the female character let go of the balloon, they felt this was a clear way of showing the character letting go of the relationship, I am pleased with the overall feedback of the balloon as I feel it could be easily confused due to the fact we didn’t specifically make it clear the balloon was something linked to the relationship, however it seems this idea was clear.]Furthermore it seems although the initial concept of the balloon was successful a few people felt the colour we had used was maybe too bright and rich for the black and white and maybe in future we would tone it to a more natural realistic colour. We as a group also agreed with this but feel the bright balloon did represent the idea we wanted it to and felt we were pleased with the outcome.
[EDITED TO ADD- However it seems the audience did like the idea of the red balloon being used against the black and white and felt it gave our piece a unique quality that made it both distinguishable to the artist but tied in with the print products as well.]
When it came to the advert however the audience agreed it was our least successful piece [EDITED TO ADD- due to the fact the image used wasn’t as high quality as the rest of the images included throughout our project. Some interviewees also noted that they feel it would be more fitting and appropriate to have stuck with the colour filter effect that we had used throughout the digi pak as this would make the advert tie in well with the digi pak artwork.]  I and my group also felt this and this would be our made improvement if we were to look back at our project. [EDITED TO ADD- However people did feel the image we used went well with the music video and the digi pak and did show successful influence from existing indie pop adverts and fit well with our chosen genre but it looked less professional and seems by picking the image we did and having the red balloon as the main focus again it meant we had to take the colour away from the rest of the image and this made it look less professional and seem pixilated and dull]




FILE0095 1 from Chris Earl on Vimeo.

FILE0094 1 from Chris Earl on Vimeo.

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