Coldplay Advert

This is a magazine advert promoting the new album called 'Mylo-oxyl-oto'. I think this advert is really good because we have found that all the products, album work and adverts for this new album fit to the same theme and style. I think the bright graffiti background

This advert for the most recent album called 'mylo-oxyl-oto'. I think this style of advertising is interesting as the advert itself doesn't have must to it. However i think it works effectively as it does get the viewer thinking about it. Because at first glance the image looks quite simple with no real focus on anything. However once you start to pay attention to the background pattern you see that it is made up of a lot of small drawings that link to the songs. I think this is a good idea because this advert is basically a blow up of the album itself and this ties all the work together well. I think on this advert the most evident text is not the album cover that would be expected because of its size and the typography used but the small clear white font at the bottom which is the only actual text used to promote the album.