final magazine advert

 

 

Final music video

Sequence 01 from Chris Earl on Vimeo.

final digi pak

Front Cover

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Back Cover

Final Back Cover with logos

 

This is our final back cover including all the necassary logos etc. We made the writing black and small text with the same typography as the rest of the back cover so it is fitting to the whole theme. We wanted the text to be back and small so it didn't take any attention from the image and looked very subtle and neatly presented at the bottom of the image. We seen that this was common for many albums and it made ours look more professional.
We went with an image of our filming beach location as this seemed fitting to the whole theme and style we have went for. We edited the image using a programme called instagram with an effect called early bird and this is the colour sceme we have went with for the whole project.

Advert design ideas

This is one of our advert ideas that we decided against using for the final piece. We were influenced to design a advert like this one from an advert poster we saw while filming for our music video. This poster has influenced us alot in this project and we thought the idea of having the images we had from the shoot as the background and then the colour image of our album in the middle as the focus of attention. We decided to use this image in colour so it was a clear link to the rest of the project and fitted to the red balloon beach theme. We used photoshop to put these two designs together and used an effect called feathuring to give the colour image a blended more subtle look to it rather than the sharp harsh change of colour against the black and white background images. We then made the text fit around the oval image, we thought this made it look more professional and helped tie everthing together better.

This is another design we did using photoshop. It clearly shows the influence we got from the advert image poster we saw in south sheilds. We think the design looks good but i dont think the images work together as effectively as they could and the main middle image takes some focus away from the background beach images which are also important as they link with our music video and the calm feel of the album itself. However we had some problems when putting together the images as we needed the advert to be a4 size but because of the size of the background images of the beach it left a blank gap at the bottom and i think this makes the advert look less porfessional and more messy. We considered putting the text and reviews of the album there but decided to try another way instead. 

 This is another idea we had for our advert that we got influence from the Mumford & Sons advert. We thought by splitting one image up into four it make it made it look like a almost 'scrap book' style effect, this is a way of making the advert and project a more personal piece and tying it well with the album as a whole as it is called the root of memories and a scrap book photo album style is something associated with memories.

Mumford & Sons- Sign No More Advert

We decided to look at some existing adverts for Mumford & Sons to help give us ideas and influence from the artist cover we are using and from a group that fit with the indie pop genre. On this example the title is positioned in the centre at the top of the advert. The large writing makes it the main focus of the whole advert. From looking at other mumford & sons albums and adverts etc we found that they tend to fit to the same font for the band name and this is something we think we are going to follow as it keeps the whole music video, digi pak and advert fit and tie together well with the same theme throughout.  This advert is quite simple without much writing other than the reviews. This tends to be a common thing that artists but on adverts and posters.

The Mumford & Sons icon is visible at the side of the advert. This icon is something that is frequent through all mumford & sons work. This makes their albums and work recognisable to them which i think is a good way to link everything together.
The image fills up alot of the advert which immediately makes it stand out and a main focus. The image is kept quite simple and the members clothing colours blend in well with the background colour of the advert, almost like a theme throughout. The image is also quite simple just mainly showing the members and instruments, this could be a way of representing the music they play as it is also quite simple. 

Coldplay Advert

This is a magazine advert promoting the new album called 'Mylo-oxyl-oto'. I think this advert is really good because we have found that all the products, album work and adverts for this new album fit to the same theme and style. I think the bright graffiti background

This advert for the most recent album called 'mylo-oxyl-oto'. I think this style of advertising is interesting as the advert itself doesn't have must to it. However i think it works effectively as it does get the viewer thinking about it. Because at first glance the image looks quite simple with no real focus on anything. However once you start to pay attention to the background pattern you see that it is made up of a lot of small drawings that link to the songs. I think this is a good idea because this advert is basically a blow up of the album itself and this ties all the work together well. I think on this advert the most evident text is not the album cover that would be expected because of its size and the typography used but the small clear white font at the bottom which is the only actual text used to promote the album.