Research into logos

I did some research into existing logos of artists and bands that are fit to the indie pop genre. From the images above you can see that no colour is used in these logos. It is evident that images are rarely used in the names of the band or artist and this is consistent through out most of the indie pop genre. We have decided that for our logo we are going to keep the name of the band (which we have not yet confirmed) in simple black bold text. We decided against using floral or swirly style of writing as the cover of the song we have chosen is sang by a male artist. From looking into male bands and artist's logos such as Ben Howard, Noah & The Whale and The Vaccines we decided large font typically in capital lettering or bold typography that is easy to read is something we are wanted to use, this means that we are keeping togething with the usual style used for the genre we have picked.
However we chose to use a image of a red balloon as a main and vital part in the whole of the advertisements, digi-pak and music video. This will give our artist a unique twist without deviating from the genre style. We are going to design the logo/typography font of the artist and then incoperate the design of the balloon into it.
 
Lana Del Rey's artist font represents her sophisticated and old fashioned style that is evident in both her music aswell as her own unique style. There are no eye catching colours used in this logo however it still stands out and the large capital typography makes it stand out and easily read.
 
Ben Howard's font is made in a handwritten style. This makes his fit to his style of music that is just him and his guitar. The font is extremely simple with no colours and imagery but it stands out and has a good unique style of writing to it. This style is noticably different to the font used in both Noah & The Whale and The Vaccines logo. This gives them a distinct difference from eachother which is also evident in their music even though they both go by the same genre, both their individual music is different.

Music video clips

When doing our research we looked at a few different music videos fitting to the indie pop genre. We picked some short clips from a few that gave the same type of feel as we are hoping for ours. In this video there are a number of shots showing naturalistic enviroment and they all fit to the type of colour sceme we want to use. The Vaccines video for No Hope is shot in black and white and we would like to shot some of ours in this style giving it a home video type of feel. The shots showing the trees and beach setting is the type of things we are going to be involving in our music video. The song we have put over the top is the song we are using for our music video. We have found a cover of it and been given permisson to use which I will blog about next.

Noah & The Whale Digi-Pak

This is the digi-pak for Noah & The Whale's album Last Night On Earth. The colours used are extremely plain and simple. The bold and large black font stands out from the plain white background. This could represent the simplicity of the music this band makes. We want to make a digi-pak for our band as it makes it more professional feel. From looking at various other artists that fit to the indie pop genre we found that they all tend to stick to a simple theme and not many bright colours are used. There tends to be alot of photography used taking images of either the band or settings that have been featured in their music videos. For example this album cover for Noah & The Whale has a image of the band members combined with a night time cityscape. This is effective because it lets the audience get a look into the kind of style this band favours. We have chosen to include photography images in our digi-pak. We are hoping to take some good pictures of the effect we are planning on using on the balloon so this can be a significant part of the music video aswell as the digi pak and the advert. We are hoping for this to be something to give our band a unique quality and be noticable for it.

Our Pitch

Mood

We have chosen to make the mood of the music video quite mellow and slow. We all decided this would fit well with the song because it is a down beat slow song about two lovers that have lost contact with eachother, we want to portray this sad kind of feel through out. The song describes the sadness of the lovers that have lost contact but as the song progresses the song begins to become abit more upbeat and this will be evident in the video by the presence of the red bolloon. We are wanted to film the more slow and sad part of the song as being black and white, we chose this because the narrative of our video is that the main girl is looking back to her past relationship, When we see the girl looking back this will be shot in normal colour signifying the happiness of her past relationship, the black and white also makes it seem like more of a home video which is the look we are aiming for. When the black and white shots are shown we wanted to have a balloon featured through out and this will be shown in a bright colour (preferably red) which represents the hope she still has.

 

The use of the red balloon been shown in the black and white shots is iconic and will add to the unique feel of our video. This shot will be featured throughout the music video aswell as in our logo and the album art. This will be a good symbol to identify our band and the album.

This is the type of black and white colour footage we are hoping to be able to use through the music video as well as the album work.

Our Pitch Presentation

Song Ideas

We have been researching into which songs to use for our music video and have narrowed it down to a few which fit the vest to our genre, please comment and rate which song you think would be the best.

http://vimeo.com/6642458 
The Last Unicorn - Passenger

http://vimeo.com/37758348
Higher Love - James Vincent McMorrow

www.youtube.com/watch?v=xWNq89joPrI
Mumford And Sons - Lover's eyes

Please give us feedback!

Pink Floyd - Dark Side Of The Moon

Pink Floyd's album cover for Dark Side Of The Moon is a simple picture but represents Pink Floyd's music and how it's more complex than expected. The simple white light going into the prism is classy and not seen to be a very exciting concept, however the colour that comes from the other side of the prism then represent the complex music Pink Floyd make and get the fans and audience thinking about what the simple image actually means.

New Group

For my A2 project I have joined into a group with Sarah, Catherine and Ellie. We have chosen to focus on the genre Indie Pop which involves a lot of the same artists as the genre I had orginally chosen which was Indie Folk. We are all familiar with this genre of music and enjoy a lot of the artists such as Noah and the Whale, Mumford and Sons and Florence and the Machine.

Influences from existing music videos

When looking through existing Noah and the Whale videos I found that there is a lot of text used throughout.  For example in the Five Years’ Time music video there was a lot of typography over the live action footage of the video. The colour of the text in this video is a bright yellow. This stands out and links well with the fun and happy style of the song.

Also this film has a very retro style to it and this is through a number of factors such as the way the video has been shot, alot of the mise en scene such as the clothing and the scene itself has a very old fashioned quality.