Research into logos

I did some research into existing logos of artists and bands that are fit to the indie pop genre. From the images above you can see that no colour is used in these logos. It is evident that images are rarely used in the names of the band or artist and this is consistent through out most of the indie pop genre. We have decided that for our logo we are going to keep the name of the band (which we have not yet confirmed) in simple black bold text. We decided against using floral or swirly style of writing as the cover of the song we have chosen is sang by a male artist. From looking into male bands and artist's logos such as Ben Howard, Noah & The Whale and The Vaccines we decided large font typically in capital lettering or bold typography that is easy to read is something we are wanted to use, this means that we are keeping togething with the usual style used for the genre we have picked.
However we chose to use a image of a red balloon as a main and vital part in the whole of the advertisements, digi-pak and music video. This will give our artist a unique twist without deviating from the genre style. We are going to design the logo/typography font of the artist and then incoperate the design of the balloon into it.
 
Lana Del Rey's artist font represents her sophisticated and old fashioned style that is evident in both her music aswell as her own unique style. There are no eye catching colours used in this logo however it still stands out and the large capital typography makes it stand out and easily read.
 
Ben Howard's font is made in a handwritten style. This makes his fit to his style of music that is just him and his guitar. The font is extremely simple with no colours and imagery but it stands out and has a good unique style of writing to it. This style is noticably different to the font used in both Noah & The Whale and The Vaccines logo. This gives them a distinct difference from eachother which is also evident in their music even though they both go by the same genre, both their individual music is different.