Tuesday 16 October 2012

Treatment

Plot
The focus of the music video is going to be the downfall of the females relationship. We will begin with showing her walking along a beach, this part is going to be shot in black and white to show the mellow and sad feel to this part of the story showing her alone and evidently missing her past boyfriend. We will then get some long shots and hopefully some good pans to show the location we have picked which is the sea side. We want to make nature a big feature of the whole music video so the location we have picked is good for this theme. We decided on the naturalistic style because it will give the whole musiv video tranquil relaxing feel. We want to get good shots of the waves in the sea and the light house that we found at the beach we picked. As the music video goes on we will show the female character sitting on a bench and this will be the point where she first starts to reminise. This is where we will have the male character come in as this is the boy from the relationship that she is looking back at and we will make this part of the music video shot in colour as it gives a happy bright feel which is what we are wanting. We will be using a lot of close ups and medium shots at this point as we want to focus a lot of the music video on the couples body language and body movement. We have decided we are going to deliberately avoid showing the males face as we don't want it to be a clear connection between the two we want it to show that she is looking back and thinking about how they used to be rather than it seeming like it is actually happening at the present time. We are going to hopefully use some interesting close ups of the couples hands when they are walking around together to show they are in a relationship and in love. We will get some extreme close ups of the male and the female's smile, this is so it will signify the love and and happiness that the two feel. Through out the shots of the male and female we will keep flicking back to show shots of the female as she walks around the beach still reminising. We will also get quite a lot of shots of the red balloon while the female is on the beach, seen as though the rest of the clip will be in black and white we are hopefully wanting to make the balloon red and this is going to be an important part of the music video aswell as the digi pack and album art. We chose to include the red balloon and we are wanting to get a good extreme long show showing the female character walking down the beach and letting go of the balloon, this will signifiy her freedom and the bright colour will show the happiness she now feels and that there is hope for her to move on.

Location
Our group went out on to various beaches to find a good one that we wanted our music video to bet set at. In the end we chose to South Sheilds beach as it was a really pretty setting and not too hard to get to. We thought the beach was perfect for the naturalistic shots we are wanting to use and there was a good light house which we are hoping to include for some shots also.  We chose to making it be set on a beach as it has a peaceful feel to it which is going to be the style we want for our music video and fits nicely to the love theme.

Props
Seen as though a lot of our music video is focused around natural enviroment at the beach we aren't wanting to include any probs other than the red balloon. We chose to use a red balloon as it connotes the love and passion of her past relationship and as she lets it go it shows she has moved on from it. We will need to make sure the balloon is filled with helium as one main shot we are using will show it blowing away. We will be purchasing a pack of balloons and get them filled because we will have to take the shots involving the balloon various times in order to make sure it is right.

Clothing
We want to have the famale in vintage old fashioned style clothing. When doing out research into the indie pop genre and the existing musiv videos and album work we found that most of them fit to the vintage type of clothing. We want Catherine's character to be in quite girly floral dresses when we show her in the colour shots with her ex boyfriend. We want to use quite bright clothes which will lighten to mood and give the shots of the past relationship a happy feel which is the mood we are wanting to portray. The fact she is in bright vibrant colours will signify her mood and make her a main focus of the music video. The vintage clothing fits well with the typical codes and conventions of the indie pop genre. When we show the female character walking around the beach, this bit will be in black and white we will have her in quite dark clothing, we are still wanting to have her wearing a dress to its a girly vintage style but the black will then link well to the mellow and slightly depressing mood that she is feeling as she looks back and misses her past relationship. This will help represent the females sad dreary mood that she is feeling when she reminises about her love and the striking contrast from the colour home video shots to the dull feel of the black and white shots.



 
                                    



                  
 
 
 

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